The Situation
In an increasingly digital economy, many solo entrepreneurs and small startups in the Netherlands—particularly those in personal service sectors like law, nail salons, and dentistry—struggled with building a professional online presence that could support their business growth and customer engagement.
My Roles
Together with my Vietnamese partner, I co-founded and manage a service that provides cost-effective, user-friendly website solutions tailored for small businesses and solo professionals. My responsibilities include:
- Client consultation and business needs assessment.
- Website layout and user interface (UI/UX) planning.
- Content structuring and localization (when needed).
- Project coordination between Dutch clients and the development team in Vietnam.
- Ongoing technical support and updates post-launch.
How I Supported and Solved Problems
Bridging the Digital Gap
Many of our clients had no prior experience with websites or digital tools. I provided personalized consultations to understand their services, branding goals, and customer behavior—then translated those needs into intuitive, modern website designs.
Tailored Functionalities
We ensured each site was not just visually appealing, but practical—integrating features like online booking systems for nail salons and dentists, legal consultation request forms for law firms, and mobile-responsive layouts for all devices.
Affordable, Bilingual Solutions
By leveraging a Vietnam-based development team, we kept costs competitive. I also supported Vietnamese entrepreneurs in the Netherlands by offering bilingual websites (Dutch–Vietnamese or English–Vietnamese) to better reach their communities.
End-to-End Service
Beyond design and launch, I provided hosting advice, basic SEO setup, and follow-up training for clients to manage their content or appointment systems independently.
This long-term engagement led to
Helped numerous solo professionals establish a credible online presence.
Enhancing User Experience to Drive Customer Engagement
Increased customer engagement through improved website usability and appointment management tools.
Promoting Digital Inclusion for Vietnamese–Dutch SMEs
Strengthened digital inclusion for Vietnamese-Dutch entrepreneurs and small businesses.
Building a Cross-Border Tech Partnership for Sustainable Growth
Created a sustainable collaboration model between our Netherlands-based consultancy and a Vietnam-based tech team.
“We wouldn’t have gotten to where we are today without Mekong Link Amsterdam. The Mekong Link Amsterdam spent time with us to better understand our processes and where our bottlenecks were.”
